Product line-ups are often build around a pivot product, with siblings that complement the offering.
With this product, the customer invested heavily to gain the critical mass needed to conquer a market category.
Ownership and local manufacturing of this pivot product enabled the customer to win nationwide tenders. Complementary products were further sourced from sub contractors.
dfX means “Design For X” where X stands for various aspects of the value chain. In this particular potty chair case, the products has exceptional stack-ability. About 6,000 unit fit within a single 40ft HQ container, rendering transport expense negligible.
Lens is a functional and aesthetic key component
Some manufacturers rely on COTS (Components Off The Shelf): Key components that are sourced upstream and assembled to form the product.
In this particular case, the aim was to create a unique offering.
The lens in this sensor is a critical component that controls both the functionality and the aesthetics of the product.
The achievement is a unique, difficult to copy, component with rich functionality, that is at the core of two sensors (and several functional arrangements).
Together with the customer proprietary technology, a strong competitive offering was created.
What are the benefits a successful design brings to a company?
What is a successful design, anyway? Is it a design that yields prizes and professional acclaim? Is it a sales booster? Is it a profit booster?
In this blog, I’d like to share some insights about the strategic fit between successful design and the company’s values, goals.
Design and strategy 