Pivotal product


 

Product line-ups are often build around a pivot product, with siblings that complement the offering.

With this product, the customer invested heavily to gain the critical mass needed to conquer a market category.

Ownership and local manufacturing of this pivot product enabled the customer to win nationwide tenders. Complementary products were further sourced from sub contractors.

 

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Game changing dfX


dfX means “Design For X” where X stands for various aspects of the value chain. In this particular potty chair case, the products has exceptional stack-ability. About 6,000 unit fit within a single 40ft HQ container, rendering transport expense negligible.

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Owning key components



Lens is a functional and aesthetic key component

Some manufacturers rely on COTS (Components Off The Shelf): Key components that are sourced upstream and assembled to form the product.

In this particular case, the aim was to create a unique offering.

The lens in this sensor is a critical component that controls both the functionality and the aesthetics of the product.

The achievement is a unique, difficult to copy, component with rich functionality, that is at the core of two sensors (and several functional arrangements).

Together with the customer proprietary technology, a strong competitive offering was created.

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Hello world!


What are the benefits a successful design brings to a company?

What is a successful design, anyway? Is it a design that yields prizes and professional acclaim? Is it a sales booster? Is it a profit booster?

In this blog, I’d like to share some insights about the strategic fit between successful design and the company’s values, goals.

 

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